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This book covers both social network analysis and text analysis and mining. Presenting these methods together helps readers understand both the structure and content of social media conversations. The first part addresses the foundational concepts of social analytics and its potential for business. Next, readers attain familiarity with tools and techniques. Students practice using NodeXL, LIWC, and Weka, and progress to implementing in R using RStudio.
-Social network analysis and text analysis and mining are presented together
-Software tutorials and exercises complement the text
-Current, compelling examples engage readers and reflect the relevance of social analytics in business and contemporary daily life
Social Analytics: Network and Text Methods with NodeXL and R 1st Edition by Shaila Miranda and Publisher Prospect Press. Save up to 80% by choosing the eTextbook option for ISBN: 9781943153589, 1943153582. The print version of this textbook is ISBN: 9781943153596, 1943153590.